BLOOM

After inheriting a core strategy from the design team at Leadhome (at the time), I proceeded to solely flesh out the functionality, flows and UI components that met the platform's intended core value proposition, and chunk them into a roadmap of sprints.

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Functionality entails some much-needed conveniences. Sellers are able to track and manage valuation appointments, showings, viewing feedback from buyers, and property performance on the market. Importantly, a detailed status screen also explains a seller's progress in their property journey, from prepping a property for marketing, right to the final stages of conveyancing - so they know exactly where they are and what they have to do at all times.

Likewise, buyers are able to track and manage their purchases, from property viewings to making an offer and meeting suspensive conditions for validating a sale.

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For Leadhome this meant a 3-5 year focus on leading the most efficient traditional real estate model. Service was improved by getting more agents to manage slimmer portfolios, and by automating more of their administrative tasks, a more personalised service could improve customer advocacy.

All this was intended to provide the business with the architectural runway required for long-term scaling into complete self-service, instead of limiting the business model to expensive and manual traditional high-touch service.