• Defined business strategies, key performance metrics, metric tracking strategies and design roadmaps for both internal and consumer-facing products, including a CRM tailored for real estate agents, as well as a property journey management platform for home buyers and sellers.

• Conducted in-depth research of the call centre, and designed a lead scoring assignment engine and dedicated workspace for call center agents to work leads for quick conversion and customer advocacy.

• Re-positioned and re-designed the Leadhome brand.

• Led a service design team comprising of leaders across multiple business units with the goal of standardising operational processes for improved customer advocacy.

• Managed all NPS scoring for agents and products.

• Solely designed and managed entire design component libraries for multiple brands and products within the Leadhome mother brand.

• Led a POC of CM.com to test WhatsApp inbound marketing tailored to strategic points captured in buyer and seller lead journeys within the Leadhome CRM.

• Closely collaborated with Standard Bank designers, business analysts, developers, testers and designers within an agile environment, to build the Standard Bank app.

• Helped define and build the Standard Bank UX strategy and design system for various features within the Foundation (security), Card and Emerging Payments, and Account Insights Management teams.

Conducted heuristic reviews for the PPS and Expedia websites, in order to propose robust design systems guaranteed to solve business problems, save costs over time, and justify measurable business value.

• Assisted in defining and managing Gloo@Ogilvy's UX processes for user-centred, strategic, and creative design solutions.

• Provided lead UX consultation on various Gloo@Ogilvy clients.

• Attended training on how to use the rapid prototyping software Axure at Mantaray, a UX specialist agency.

• Received UX and IA training by Jason Hobbs at the University of Johannesburg.

• Passed the Red and Yellow (previously called Quirk Education) Digital Marketing Course with distinction.
• Participated in the Project Management for Non Project Managers course at the Gordon Institute of Business.

• Graduated from the Quirk graduate programme.

• Attended various talks by experts of various digital marketing fields at Quirk through the ‘University of Quirk’ (UOQ)

Graduated with a BA Fine Arts degree over 4 years, with the following specialisations:

Professional Art Practice, 3 years

Visual Culture Studies, 4 years

Fine Arts, 4 years

History of Art, 3 years

Philosophy, 2 years

Matriculated with exceptional results and achieved both awards for best graphic designer and best fine artist of 2008.